SUMMARY

Hi. I'm Patrick Smith. I help people and their organizations connect with an audience and their values through great design and storytelling. With over two decades of hands-on strategic brand building, developing marketing campaigns and all types of other communications—I know how to guide teams, drive complex projects, and navigate an idea to the market while continually looking for opportunities to make more meaningful impact.

I've developed award-winning work for consumer and life science brands at world-class agencies including Blau (currently Havas), Corbett (currently TBWA\WORLDHEALTH), FCB, and GSW-Worldwide. Currently I oversee the collective C2 Creative Studio. This allows me to be a one-person shop for select clients, and the ability to scale up with my team of writers, developers, and other creative specialists for larger engagements.

HIGHLIGHTS

• Founded C2 Creative in 2010. Today I continue to lead our creative work for clients in the US and around the world.

• Develop and coach junior creative teams through the day-to-day practicalities of idea generation, crafting presentations, and digital production.

• Developed integrated campaigns for emerging biotech brands as well as billion-dollar pharmaceutical franchises.

• Guided Asia Pacific-originated companies as they Americanize their brand for US launch.

• Prior to launching C2 Creative, I led creative teams and projects for top agencies, boutique digital groups, and niche shops to deliver robust creative solutions to complex business and marketing challenges.

• Oversaw creative development and launch of a next generation Immunoglobulin (Ig) for client while managing the client’s broader portfolio of brands.

• Drove the creative development of a targeted DTP program with agency partners and other network resources.

CLIENTS SERVED

Pharmaceutical/Healthcare/Health Tech
Actient, Alcon, Akorn, Aurinia, BioMarin, Bristol Myers Squibb, Covidien, CSL Behring, DaVita, Fujirebio Diagnostics, Genentech, Genzyme, Lilly, Midatech, Roche, St. Joseph Hospital System, United Healthcare

Financial
The Associates, First Card, Hilco, National City, TradeGuard

Technology
Carlton Technologies, Chowly, Episerver, HERE Technologies, LifeWorks, Motorola, Optimizely

Industrial, Manufacturing & Construction
Big River Steel, Elevate Retaining Walls, Pogue Construction, RSI Construction, Torqeedo, Unilock

CPG & Consumer
Culligan Water, Kraft, Miller Lite, P&G, Scotts

Non-For-Profit
American Brain Tumor Association, SEIU Local 1000, The Supreme Court of Illinois/2Civility

CAREER PROGRESSION

C2 Creative Studio, Founder/Creative Director, 2010 - Current

Plan B Advertising, Associate Creative Director, 2021-2022

Stinson Brand Innovation, Creative Director, 2007 - 2009

Independent, Creative Direction/Design, 2006 - 2007

GSW-Worldwide, Group Art Supervisor, 2003 - 2006

Corbett (TBWA\WORLDHEALTH), Art Director, 1999 - 2003

Brann Worldwide (HAVAS), Art Director, 1997 - 1999

EDUCATION

B.S. Graphic Design, Illinois State University

VOLUNTEER

ADP List Mentor

Chicago Graphic Design Club (CGDC)

Common Threads

Invest For Kids Chicago

WordCamp Chicago

ASSOCIATIONS

AIGA